Okay, so my CD is ready, the recording that is. It’s not perfect but it is beautiful. So I want to start getting it out there and into people’s CD players, iPods and the rest. And I want to get from here (CD not available for sale) to there (CD available for sale) in seven days by Doing One Thing Every Day. Here’s the plan:
DAY ONE: SUNDAY
Begin CD Manufacture Process
Yesterday I looked at prices to get a run of CDs professionally produced. Unsurprisingly, it costs a pretty penny and I don’t want to fork out 500-800 dollars just to end up with 300 CDs that I am sick of under my bed. That would be hard to explain to my partner!
What I want to do is make a run of 10, sell them at a profit, then reinvest the profit back in and make a run of 20, sell them at a profit, etc, etc until I have built up enough money to get a professional run of 100 or 500 done.
Some people might cringe at the idea of selling homemade music Cds but not me. I think it will add a nice touch to the product because let’s face it, mass produced CDs are just that, they lack any personal touch whatsoever. So the first thing I am going to do today is get started making 10 CDs at home. They won’t be perfect, but they will be unique little works of art, and if someone who buys one says it skips, well then they can ask me to send another one.
I will ask my partner to do the art because she is a great talent. And she doesn’t read this blog, so I am not just saying that.
I will also begin to burn the discs on my iMac and personally sign them, just
because I have tickets on myself so that one day they may bring the purchaser the ability to sell them for big bucks on e-bay and go on a nice holiday ;-).
I will need to decide on a name for the CDs and do a double check to make sure there aren’t any last little tweaks I should give the mixing so that I am not overly plagued by self-loathing for the rest of my life (musicians will know what I mean by this).
I predict that getting the Cds made will take a few days; I will need to steal moments to burn them off when I can around changing nappies (diapers) and heading into the office to sell advertising space and other such drudgeries and adult responsibilities. And it will take my partner some time to design the art.
DAY TWO: MONDAY
Fix RSS subscription and add a mailing list to this blog
There is no point having a blog and attracting visitors if I don’t offer them the opportunity to return and get involved, and (frankly, from a hard-nosed marketing angle) if I don’t “gather their data”.
Now just the other day I noticed that RSS feed button up top isn’t working. I had a quick look, but I am no geek and couldn’t see what the problem is. (STOP THE PRESS! I just tried it again and it seems to work, so I dunno, maybe it’s ok, maybe it’s buggy, why don’t YOU give it a go right now and test it out for me? Leave a comment below if it doesn’t work.)
And I need a mailing list so people can subscribe to that so that I can contact them every now and then (only when I have something to say – I HATE over zealous mailing lists and usually unsubscribe if I find myself getting too many emails).
Monday and Tuesday I have to work full days in the city at the office (that’s three hours per day of commuting right there) so will have pretty much no time to scratch myself, and I am useless git when it comes to geekery anyway so I am going to ask my friend Steve today if he will fix it up for me tomorrow. Hopefully he will say yes! Otherwise I could feasibly stay up all night taking way too long to figure it out myself. We’ll see how that pans out – but it will get done.
DAY THREE: TUESDAY
Buy All Needed Materials
Like I said, busy with day job all day (and of course family responsibilities at night until I pass out from exhaustion) so have to be real about what I can do. Let’s just make it that I go to the shop and buy nice quality blank CDs with cases and some paper to print the covers on (recycled of course). This will give me an idea of what I will need to charge for the CDs to make a modest profit, although I will also need to factor in postage, and potentially other hidden costs yet to be identified. It is (admittedly boring but) VITAL that I keep a track of this.
DAY FOUR: WEDNESDAY
Organise Online Sales Systems
I will set up a CD Baby page and a way to sell to Australia and New Zealand without CD Baby (silly to send CDs to the US just to send them back again – and environmentally unfriendly). Will also explore other avenues and ebay.com as well. There goes a few hours right there, potentially.
DAY FIVE: THURSDAY
Organise Sales Page on this Blog…
…and some kind of BIG noticeable graphic on the home page to encourage people to go and look at it – and buy a CD 🙂
This may take Steve’s help again.
DAY SIX: FRIDAY
Finish Manufacture of CDs
This means my partner will need to have finished the artwork, I will need to have set up the printer (it’s been in the box since we moved house), I’ll need to print and crop the covers, finish burning the discs, and apply labels to them or print on them (ooh just thought of that, might need to do that before I burn the discs? Not sure, will research).
DAY SEVEN: SATURDAY
Post 5 CDs off to CD Baby and upload all sales material to website and announce to the world in general that they are on sale. I don’t care who buys them, even if it’s my own grandmother, but they gotta pay full price.
Then it’s time to start working on a serious CD Sales Marketing Plan, and a gig or two wouldn’t go astray either. Oh well …
One Thing at a time! Wish me luck!