It’s important to watch out for hidden costs when executing your music marketing plans.
As I have been setting up my CD Baby page it somehow eluded me that there were a couple of set up costs: a once off $35 joining fee and a once off $20 fee for a barcode. And I also didn’t factor in the cost of posting off the first 5 cds to the US for CDBaby to sell for me. Couple that with the recycled (refilled) ink cartridges I had to buy for my printer, the CDs themselves (with the printable white discs) and the nice card for the covers (I could only find 40% recycled which sucked). Then when you factor in the (roughly) $500 I paid the guy to record my guitar and voice, the costs mount up. Off course if I was any good at sound recording I could have saved a bunch and done it myself but I firmly believe in not trying to do everything yourself – it’s better to be good at a few things and enlist the help of others who have their own area of expertise.
Other costs: Petrol to drive around getting stuff. Time away from my work. New guitar strings. Oh dear, the little red numbers are getting bigger!
Well firstly, you can’t let it get to you. You have to spend some cash to make some and the trick is not to worry about money, just keep an eye on it. Be it’s master not it’s slave. (And if it really starts to get to you – let go.) Be wealthy in your mind and your reality will soon follow. (This does not, as some people mistakenly believe, mean “spend lots of money on a lavish lifestyle when you can’t afford it”. And yes there is a difference between “being wealthy” and “being extravagant and financially irresponsible”.)
Secondly I am having to amend the amount of CDs it will take me to sell before I get my investment back. I originally expected a small return after just ten CD sales, but I guess that was a little hastily thought out. It will in fact take more like 100 BUT I am sure as hell going to get my investment back plus a return. (Also, this doesn’t factor other streams of revenue like gigs and err, *cough* t-shirt sales?)
In other exciting news, CD Baby seems great so far. I have set up my CD Baby account and they are just waiting for the CDs to get to them before they can sell them. They also offer what seems like a fairly comprehensive digital distribution service so that’ll hopefully result in a far greater reach for my music.
And I discovered a function to embed some HTML from CD baby into this blog which will result in a “Buy Now” kind of thing and a link through to the sales page, so that was freakin’ easy (I was quietly having a little non-geek panic attack about how to do that). Actually, I’d better get on with doing that now, not to mention my day job! Back tomorrow 🙂
Now, you! Go do one thing to get your music out there!