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Stupid Marketing

Here’s an example of ill-thought out software marketing from Mac. It was on the flyer in an official Mac store in Melbourne:

1) “Logic Express 8 delivers everything a musician needs to write, record, edit, mix with unmatched quality, speed and ease: $249″

2) “Logic Studio delivers everything a musician needs to write, record, edit, mix, and perform in the studio and on the stage. $598”

Given that most of us dear sweet musicians are usually broke, you think they would try a little harder to explain why I would spend over twice as much for Logic Studio. I mean why the hell would I take my software package to a gig? And how?

And anyway, if Express 8 delivers “everything a musician needs” why would I spend more? On “wants”? Which ones?

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