You know the websites I mean; those with the endless sales copy that goes on and on down the page. The websites that look horrible and tacky and cheap.
People actually do buy stuff from these websites. That’s why people bother to put them up in the first place. That’s why they are still there when you check back years later.
This is something that I have learned over the last year.
Prior to that – because I never bought stuff from these websites, I assumed that nobody would be stupid enough to buy stuff from those websites.
But then one day I was looking for specific information and whoa! I found (the promise of) it at one of these websites. And the offer seemed pretty sound when I considered all they had to say.
So I bought it.
Amazed at myself, I started doing some research and found out there is a whole subculture around these long-copy direct sales websites.
Words. Are. Very. Powerful.