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Laying the Foundations for Music Success by Making It Easy for People to Get Into Your Music

Let’s get one thing clear, I’m a musician. The blogging thing is just a tool to promote the music, and this is not primarily a blog about blogging; God knows we don’t need any more of those.

However, as it happens, I do enjoy blogging so that’s great. Personally, I reckon it beats the hell out of wandering the streets at 2am sticking posters up in the freezing cold only to find them ripped down again a day later, but that’s just me. I guess I did that enough back in the 90s, back when ‘they’ used to leave them up for a while. These days the Gentrification Nazis have them pulled down every morning at dawn by poor sods in fluorescent safety-jackets who couldn’t pay their (outrageous rip-off) parking fines…. sorry, went off on a tangent … where was I?

Oh yeah … So blogging is not making music, nor is it as much fun. It’s just not the buzz that gigging is. And, after a break for a couple of years to refresh (and father a baby!), I am keen as mustard to get out and start gigging again.

So what I am doing with this blog is laying the foundations to capitalise on every gig, to make it easy for whoever happens to be in a bar when I set up in the corner and start bawling out my tunes to find me online afterwards, and to listen to (or even buy!) my tunes.

You see I spent years playing gigs in bars, to some success initially but then to less and less. I don’t mean musical success, that was never an issue. What I’m talking about is marketing my music rather than just enjoying gigging for the hell of it (which I did). Truth is that by the late ’90s, once I had moved from Adelaide to Melbourne, I just did gigs and then went home. Or to some girl’s house if I was lucky. But I did nothing to capitalise on whatever favourable attention I won in the pubs and clubs that I gigged in. Some people enjoyed what I did every night for sure, but I had no idea who they were or how to contact them again.

And look – at the time I didn’t care, I was going through a, “like, totally zen” phase and just wanted to hang loose like I hadn’t ever done when I was in Reckoning which was pretty much my entire post-high school life.

Then ten years went past in the blink of an eye.


I had a lot of fun in those ten years but the old music career “break” was starting to look pretty permanent 🙂

But now, call me a sad case, but I want back in again, I miss gigging and jammin’ and all of that. But these days my time is precious (Wife, Baby, Extended Family, Career, Friends, House to Maintain). So what I am doing with this blog is making sure that this time around I do things properly. When people see and hear me in a bar, they will be able to buy my disc straight away if they want. But if they aren’t quite convinced I will make it easy for people to find me on the web.

So you hear me at a gig, go home with one of my tunes stuck in your head, you Google my name, Voila! Then you land on this blog and there will be an big thing saying “buy my tunes Now” and also “listen to my tunes now for free” (for the cheapskates). And whatever gigs are coming up will be easy to find. And you can subscribe to the email list and I’ll let you know what’s new.

And further to this, I am giving this blog a “point”. Rather than just being a blog that exists for no other reason than the fact that I have an enormous ego (fact) I have made it into a kind of “how to get your music shit happening – by example” blog. (Note: if you look through the archives, you will see that it was only relatively recently that I decided to focus the blog in this way. In that time I have already seen traffic increase by about 400%. Why? It’s called the “what’s in it for me?” factor.)

And so that means learning how to do all this online marketing guff better. So Steve is showing me how. I spent the couple of hours I could spare over the last two days signing up for every stupid social media/bookmarking site under the sun. Not my idea of bliss but you gotta do what you gotta do.

One other thing I gotta do is work out how to make a template for posting so it ends with a “subscribe to the blog or mailing list” link at the bottom, as recommended by Copyblogger. Meanwhile, why don’t you scroll up the top of the page and subscribe right now?

I’d better go and get on with it.

What do you gotta do today to get your music shit happening?

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