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Archive of ‘be your own boss’ category

Bringing It All Together

Sometime ago now, I posted a free e-book to the web called Curly’s Law. Thousands of people have downloaded it, and still do, but I haven’t read it for a while.

I probably should; I suspect it’s pretty crap. I was on a bit of an “online marketing” trip in a style that I’ve since moved well away from, but that’s not the point. The point is the idea in the book, which is simply:

Do One Thing.

This is something I believe in. It’s been my mission for some time to discover exactly what that one thing is (career-wise).

I actually discovered it ages ago, but I confused myself by thinking about it too much. However, I eventually worked through it and some time ago came around to being cool with my decision. Yet I’ve never really told anyone … so here it is…

It’s not JUST music.

It’s not JUST writing.

It’s not JUST my freelance business.

It’s not just any one thing that I do.

My one thing is my personal brand: Seamus Anthony.

My mission is to build brand awareness and momentum and in the process make a sweet living doing stuff I love.

And, although there’s a LOT of work to do yet,  I’m well on the way. I don’t have a job, I am making OK money just being me doing things I like and am good at. But there’s one thing I have been trying to do which is pretty hard in a connected, Googlified world: I have been trying to keep the brand “Seamus Anthony” separate from the freelance business, mainly because to start with I just didn’t actually appreciate how cool the business is, and that I keep getting to do it instead of having to schlep off to a job I hate.

The business itself is becoming increasingly sophisticated in scope and much more in line with my actual talents, which just makes the whole idea of trying to keep the two identities separate even sillier.

So I am 99.99% certain that I am going to file the freelance business as a sub-brand under the mother-brand and bring it all together. I feel confident it’s going to work. It’s really going to add cohesion to the Story – and that’s what it’s all about in the end, Story.

Do What Scares You

Actually for some reason doing this, bringing it all under the one brand umbrella, scares me silly.

I’m going to do it anyway because, I’ve often found that if I feel frightened about an idea before starting, it ends up being a most exciting and dynamic thing to do.

P.S. that’s why I have started blogging here again too. Not the fear thing, the branding thing.

Be Demanding

It was a lovely, noisy dinner party we had last night, and then after our guests had gone I went out to the office and wrote songs until about midnight.

So unsurprisingly, it was bloody hard to get out of bed this morning.

But that was ok because I am my own boss!

So I eventually rolled out of bed at about 8:45am and then took my own sweet time getting ready because I didn’t have to pretend that I was at my best. It wouldn’t work if I did this every day, my business would soon fail, but today it was so damn nice to be able to just sit at the table, glowering at my coffee and groaning until I was able to get out to office and get on with work, without worrying that “the boss” was going to give me a hard time.

It wasn’t easy to work at first either; I was too tired to be highly creative or effective. So I did some admin type stuff that you can do when your brain doesn’t work. This was actually a good thing because usually I avoid this stuff because I would rather do something inspired and creative. But, hey, I was being inspired and creative at 11pm last night writing songs and I can’t be “on” all the time.

So I got some administrative chores done, and did some work for some clients, stuff a robot monkey could have done, and then as the day wore on I felt better and things started to tick along nicely.

The other really good thing about being my own boss is that when I feel all antsy and need to go for a jog, I can do so at the drop of a hat, like I did today. There’s no bloody boss to beg permission to go do that or to drop the kid off at kindergarten or whatever.

The Trade Off

I’ve worked long and hard to get to a point where I do not have a boss and I’m sure as hell am not going back now. So this means that tonight after dinner and after the kid is in bed, I will be firing up the computer again and working on and into the night. That’s the trade off, you have to work hard but if you don’t manage it at 9am, well it doesn’t matter – just as long as the work gets done in the end.

Working from home as a marketing consultant is not my dream, by the way, but it’s a pretty comfortable way-station.

It allows me to plant seeds and nurture the real career – which is of course writing and music and cool stuff like that.

To make this happen, to get paid full time to make music and to write and generally do and make cool stuff, may take some luck, but I believe you make your own luck by rocking up to do the work and also by being demanding. By “being demanding” I mean just saying “I am going to do this. I am going to make that movie. I am going to work from home for myself.” Or whatever it is you want.

You demand it upfront. Surprisingly the universe is very responsive to demanding. If you think about it, the people who really get what they want in this world are actually very demanding. They say I am going to do this – so move, mountain, move!

That was what I did with working from home. I demanded of my old boss that she let me work from home and she just rolled over and said yes.

Then I wanted to work for myself instead of a boss, so I got on the phone and did cold-call after cold-call, for months, until I had clients.

I demanded clients and then I did the work.

That’s the trade off, it’s all very well demanding things of the universe, but you need to realise that in return the universe demands that you work your butt off.

If you don’t ask you don’t get.

But if you don’t work hard, you don’t get, even though you asked.